Ashy Color in your Low Lites will happen if you don't use gold and/or reds in your color. Natural levels and letter A (ash) or N (natural) on the color box will give you some ash tones on top of blonde hair. In order to get darker shades on blonde hair you must put some red pigment in the color because blonde hair as gray hair there is no red pigment which is needed to darken to brown shades and darker.
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